llop ski-in hotel, in the heart of the andorran pyrenees. gris mountain hotel

ski-in hotel, in the heart of the andorran pyrenees.

rebranding
web
graphic design
LOCATION
Andorra

project overview

Identity redesign for a ski-in hotel with three decades of family history.

project type: online and offline product
services: auditgraphic designweb designquality control and follow-up

the challenge

Llop Gris had carried its founder's mark for thirty years. It was time for a new identity —modern, elegant, with a touch of luxury— without losing what made it its own. One condition: the wolf stayed. It meant too much to the family.

strategic solution

We looked at where the hotel sits, who sleeps there and what sets it apart, and brought it all down to a single stroke. The wolf howls at the moon in a gestural, geometric, sharp-edged form: effortless power, minimalism taken to its cleanest abstraction. Around it we built a system —a corporate pattern, a rescued 1991 illustration, echoes of Andorra's past: wrought iron, stone, architecture— and reworked the wordmark's letters so nothing would look off-the-shelf. Elegant, understated, of the mountains.