artdirectionin andorra
Conill Blanc is a studio based in Andorra that does art direction for brands: the concept, the visual universe and the images that live in it. It's the thread that makes every piece, from the label to the website, belong to the same story. We work in Andorra and remotely.
brands that have crossed over
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boris
A vintage-modern system with heraldic nods, reworked period type and gold accents, from the label to vehicle livery.
visual universe · labels · signage
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llop gris
A mountain universe: a corporate pattern, a rescued 1991 illustration and echoes of wrought iron, stone and architecture.
visual universe · identity
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blót
A brand in pieces, each division with its own graphic mark, held together by one colour system.
system · sub-brands · packaging
what bindseverythingelse
We invent the brand's world and the images that live in it, the ones that didn't exist anywhere.
what's included
concept
The idea that orders everything else, before the first image.
- concept
- references
- territory
visual universe
Colour, typography, materials, light and tone: the rules of the brand's world.
- visual universe
- colour and materials
- typography
imagery
The images the brand needs and that don't exist yet, directed from start to finish.
- bespoke imagery
- creative supervision
- evolution
how we work
- 01
look
The brand, its people and what makes it different. That's where the concept comes from.
- 02
imagine
The visual universe: colour, materials, light, typography and tone, with references.
- 03
produce
The images and the pieces, directed one by one so they speak the same way.
- 04
look after
Creative supervision and evolution: the brand's world grows without losing the thread.
common questions
What is art direction?
Deciding how a brand looks and feels across all its pieces: concept, visual universe, imagery and tone. It makes the label, the website and social media tell the same story.
How is it different from graphic design?
Graphic design solves each piece; art direction decides the world they all belong to. We do both.
Do you create bespoke imagery?
Yes. We invent the images the brand needs that don't exist anywhere, and direct them from start to finish.
Can you supervise pieces made by others?
Yes, that's creative supervision: we make sure every piece, whoever makes it, belongs to the same world.
Do you only work with companies in Andorra?
No. We're based in Andorra and work remotely with brands from Spain, France and beyond, with the same process.
How much does it cost and how long does it take?
It depends on the scope: defining a visual universe is not the same as directing every piece of a launch. After a first conversation we send you a proposal with phases, timeline and price.
other services
Conill Blanc — web design & branding studio. Visual identity and bespoke sites, from Andorra to the world.
Services: branding & visual identity · web design · lettering & logo design · art direction · editorial design · website maintenance