branding& visualidentityin andorra
Conill Blanc is a branding studio based in Andorra. We create the strategy and visual identity of brands that refuse to look like anyone else: name, story, logo, typography, colour and the system that holds it all together. We work with companies in Andorra and, remotely, with brands from Spain, France and beyond.
brands that have crossed over
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llop gris
A ski-in hotel with thirty years of family memory. Everything could change, except the wolf. Now it howls at the moon.
rebranding · identity · wayfinding · web
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blót
Beer, restaurant, events, food trucks: one clan, too many banners. Today they sail under a single color.
rebranding · brand architecture · packaging · web
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boris
A beer with lineage and a taste of the past. We crowned it, askew: rebellion with class.
rebranding · lettering · labels · web
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may chef
From the atelier to the table at home, the same hand. Before it was a symbol, it was a gesture: mixing.
identity · packaging · web
it doesn'tstart withthe logo
Name, story and territory. Everything you see grows from there.
what's included
strategy
What the brand is before how it looks: who it speaks to, what it promises and how it sounds.
- audit
- positioning
- naming
- story and tone
visual identity
Logo, typography, colour and a system that works as well on a label as on a website.
- logo
- typography
- colour
- graphic system
- brand guidelines
graphic design
The pieces where the brand lives, from paper to the street, made with the same system.
- stationery
- packaging
- labels
- menus
- merchandise
- signage
how we work
- 01
look
Before drawing anything, we listen. What the brand is today, who chooses it and who it competes with.
- 02
decide
Positioning, a name if needed, story and tone. What the brand is, before how it looks.
- 03
give shape
Logo, typography, colour and a system that holds in every piece.
- 04
stay close
Brand guidelines, applications and evolution. The brand stays alive after the project is delivered.
common questions
What's the difference between branding and visual identity?
Branding decides what the brand is: who it speaks to, what it promises and how it sounds. Visual identity is how it looks: logo, typography, colour and graphic system. We do both, in that order.
What does a visual identity project include?
The logo and its versions, typography, colour, a graphic system and brand guidelines to use it well. If the project calls for it, naming and applications too: stationery, packaging, labels or signage.
Do you also do graphic design?
Yes. We design the pieces where the brand lives: packaging, labels, menus, stationery, merchandise and signage. You can see it in the Blót, Boris and Llop Gris cases.
Can you refresh a brand that already exists?
Yes, and that's the most common case. For Llop Gris we renewed a thirty-year-old identity without losing what made it theirs: the wolf stayed.
Do you only work with companies in Andorra?
No. We're based in Andorra and work remotely with brands from Spain, France and beyond, with the same process.
How much does it cost and how long does it take?
It depends on the scope: refreshing a logo is not the same as creating a brand from scratch. After a first conversation we send you a proposal with phases, timeline and price.
Can you build the website too?
Yes. We design and develop the website in the same studio, so the identity reaches the web intact.
other services
Conill Blanc — web design & branding studio. Visual identity and bespoke sites, from Andorra to the world.
Services: branding & visual identity · web design · lettering & logo design · art direction · editorial design · website maintenance